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Patrick van Rossum


Before co-founding Varova in 2004, Patrick van Rossum was instrumental in founding EzGov Europe as Senior Vice President Marketing & Sales, a subsidiary of US based software company EzGov Inc.

During this period EzGov Europe grew into a rapidly growing and profitable business with operations across Europe. Prior to this Patrick held several general management, marketing and sales positions at a variety of business units at Philips in the nineties.

During this period he was based out of the Netherlands, the UK and the US. Patrick holds a Master in Sciences (MSc) degree from the Eindhoven University of Technology where he studied Industrial Engineering and Management Sciences.

Maarten Vaessen


Before co-founding Varova, Maarten has been a strategy consultant at Booz Allen & Hamilton (Booz & Co) for more than 5 years where he was a member of the Dutch management team when he left in 2004.

At Booz & Co, he gained in-depth expertise in initiating and leading strategy based transformations and worked at board level for large corporate clients across Europe. He managed a wide variety of assignments in the area's of M&A, growth strategy, innovation, supply chain optimization and corporate restructuring. During this period, Maarten worked in a broad range of industries with a focus on consumer products, retail and logistics.

Prior to working at Booz & Co, Maarten held several international managerial positions at KPN and TNT Post Group. He holds a Master in Science (MSc) from the Eindhoven University of Technology where he studied Industrial Engineering and Management Sciences as well as Construction and Building Technology

Jan Stroeve


Jan's industry focus lies in Consumer Goods and Media, with significant experience in M&A, strategy development and brand building. 
He joined Varova in 2009 by merging TiiB consulting (founded in 2007) with Varova Investments.

Before starting his own company Jan worked for 6 years as a strategy consultant for Booz&Co where he had lead roles in strategy, M&A, and restructuring projects for listed multinationals in media and FMCG.

Jan started his career as Nescafé brand manager at Nestle SA where he developed his marketing skills and gained thorough insights in the global coffee market from the perspective of the market leader. As a student he was an early entrepreneur as co-founder of Ritzen Koeriers in Rotterdam.

Peter Obdeijn


Peter joined Varova in August 2013. Prior to Varova, he was the CFO/COO at the management buyout of Lutti, a French sugar confectionary company, in which Varova was an investor. Lutti was a successful turnaround driven by financial restructuring, new investments and growth of the brand. 

Before Lutti, he led a large pan-European footprint restructuring involving setting up a new Greenfield factory and closing three factories. Peter started his career as a strategy consultant at Booz&Co where he focused on cost restructuring and Mergers & Acquisitions. 

Peter holds a Master's degree in Econometrics from the University of Amsterdam and an MBA from MIT Sloan."

Marcel Timmer


Marcel Timmer joined Varova in April 2010. Previously, Marcel was a senior partner at Logispring, a venture capital firm with a global "balanced portfolio" strategy focused on building industrial businesses.

He invested and became board member in various supply chain and technology companies in Europe and the US, He identified venture capital as an investment and strategic opportunity for TPG (now TNT), and initiated and supported the establishment of Logispring.

Prior to this, Marcel held various senior management positions at TNT (formerly TPG) and UPS in the areas of M&A, strategy, marketing, sales and new business development. Marcel graduated from the University of Amsterdam with a Master's degree in Business Economics with a major in marketing.

Koen den Hollander


Koen den Hollander joined Varova in April 2013. Prior to joining Varova, Koen worked as independent consultant for 4 years. His clients included the leading Dutch retailers, with special focus on strategic ecommerce projects. Ecommerce continues to be a special area of interest which Koen is leveraging within the various Varova companies.

In 2008, Koen cofounded the company “eWarehousing”. eWarehousing provides logistics and customer service support exclusively for web shops. Koen supports eWarehousing as a non-executive shareholder.

Koen started his career at Booz & Co, where he worked for 7 years in a range of industries. Koen was involved in a variety of reorganization, M&A, and strategy projects.  Koen holds a degree in business economics from the university of Rotterdam and an MBA degree from Insead.

Annemée de Haas

General Counsel

Annemée de Haas joined Varova as General Counsel in January 2014 and has overall responsibility for Varova’s legal function.  Prior to this she was General Counsel at the Amsterdam based European head offices of PaperlinX, a large multinational listed on the Australian Stock Exchange.  Annemée started her career in 1996 as an attorney advising large and mid-sized companies, banks, venture capital and private equity firms at the Dutch law firms Houthoff Buruma in Amsterdam and Loyens & Loeff in New York and Amsterdam.

In her private practice and in-house roles, Annemée gained experience on a wide variety of legal matters, including M&A transactions, joint ventures, employment, commercial contracts, financing, bankruptcy, competition, restructurings and governance matters.
Annemée studied law at Utrecht University
Iwan de Leeuw

Director Finance & Control

Iwan de Leeuw joined Varova in April 2008. Previously he worked for Leaf International as Manager Operations Integration and Corporate Controller Supply Chain.

In these roles he contributed to the restructuring of the manufacturing Footprint of Leaf and the improvement of the Finance organization within the Supply Chain organization. Prior to joining Leaf, Iwan worked for Alcoa where he held several positions as Assistant Logistics Manager and Manager Planning and ABS (TPS).

Iwan holds a Master in Science (MSc) degree in Industrial engineering and Management Sciences from the Eindhoven University of Technology and a Executive Master of Finance and Control (RC) degree from Erasmus University of Rotterdam.

Hessel van Kleffens

Senior Associate

Hessel van Kleffens joined Varova in March 2016. He works on improvement projects within the portfolio, as well as on deals and financing. 

After completing his Master in Science (MSc) degree Aerospace Engineering at Delft University of Technology, he started his career as project manager at Airbus in Germany. Here, Hessel gained experience with complex projects, working among others on the A380 super jumbo.

To further gain business knowledge, he did a full-time MBA at INSEAD, where he graduated with distinction in 2011. 

Thereafter, he worked as Associate and Manager at McKinsey & Company, where he focused on corporate finance & restructuring projects. 

Joris Nolet


Joris joined Varova as a consultant in September 2011, after finishing his MSc Business Administration at the University of Amsterdam.

During his masters he worked part time as Junior Consultant for Varova, supporting other team members on different projects. 
At Varova, Joris is involved in financial and commercial due diligence projects and coordinates different consulting projects at the portfolio companies.
 Joris studied supply chain management and finance.

During his studies he gained professional experience through internships (e.g. TNT) and numerous extra curricular activities.

Ton de Vries


Ton joined Varova as a consultant in February 2012. Earlier, he was part time Junior Consultant from October 2010 to September 2011 supporting other team members on different projects.

He also did internships at L’Oréal Netherlands and the Amy Biehl Foundation in Cape Town as well as many other extra-curricular activities.

Ton finished his Msc Strategic Management at Erasmus University in September 2011. As a consultant, Ton supports the partners in different projects with market research and commercial/financial analysis.   

Gerbert Bos


Gerbert Bos joined Varova in 2017. Previously he worked as a consultant at McKinsey & Company in Amsterdam. With McKinsey he supported clients in restructuring, strategy and due diligence projects.

Gerbert holds a Master’s degree in Finance & Investments (Cum Laude) from the Erasmus University Rotterdam.


Tim Gabel


Tim joined Varova in May 2017. Previously he gained professional experience at a consulting firm in Brussels and a venture capital fund in Amsterdam. At these companies, he was responsible for several market analyses and assisted in the evaluation and execution of multiple investment opportunities.

Tim holds a Master’s degree in Econometrics (Cum Laude) from the University of Amsterdam.

Leonne van den Heuvel

Office Manager

Leonne joined Varova in January 2012 as office manager, to support partners and consultants.

Educated at the Hotel school in the Hague, Leonne has worked for Randstad, Unocal and KLM.
After ten years in England and the USA she returned to Holland with her family and used the acquired skills abroad in a job as relocation manager.

The Varova team can rely on her for a wide variety of jobs.